CHRISTMAS GAMIFICATION

Over at Heat, we wanted to give a little something back to our clients for the holidays. We came up with an interactive game where visitors were sent to a website featuring a grid of Heaters. Each  was the bearer of a secret gift. Clicking on a Heater would bring up a video that hinted at the contents of the package. If you choose to claim that package, the gift inside was revealed. If you didn't like your gift, we gave you one chance to trade it in and try your luck with another Heater.

Role: Creative Director

Agency: Heat