REINVENTING A TROPHY

Working with terrific sculptor/industrial designer Dan Clifton of Fitbit and Google modular smartphone fame, our task was to “reinvent” the award trophy.   

To celebrate creativity we created a trophy that is interactive can be shaped to thousands of variations. The award logo also behaves at the same way
 

Role: Concept / Creative Direction
Agency: Gyro 

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Global information technology leader HP asked us to create an award to recognize employees who have reinvented marketing We thought the award should live up to the HP mantra,“Keep Reinventing.”   So we created the HP Marketing Reinventor Award, itself, an icon of reinvention. Due to its unconventional design featuring magnetic aluminum alloy pieces finished in platinum. The award can be taken apart and reassembled in unlimited ways…allowing the recipient to reinvent the award’s design for themselves, again and again.
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