CREATING AN INTERGALACTIC FOOTBALL FRANCHISE

Galaxy 11 was Samsung’s yearlong World Cup 2014 sports marketing effort, a branded entertainment, social and product campaign. The campaign was based on a mythical team made up of 13 of the world's best football players brought together to train and fight in an intergalactic battle against aliens.

I was involved in all aspects of the campaign, from shooting the world’s biggest football stars  to figuring out how to pull off a global mobile gaming competition.

I worked for 12 months on this project, travelled around the globe and had some truly amazing experiences.

Role: Creative Director

Agency: R/GA

Award: Clio Sports Awards

 

 

BECKENBAUER RECRUITS THE CAPTAIN

 

GALAXY 11 IS DEFINED

 

A DANCE AND AN ANTHEM FOR GALAXY 11

 

WEAR THE JERSEY

 

PLAY FOR EARTH

 

TEAM PHOTOS & SPACESUIT

 

CAMPAIGN CASE STUDY