BRAZIL IS MORE THAN BIG BUTTS, SAMBA AND FOOTBALL
It's like champagne to the French or tequila to the Mexicans—but for Brasileiros. Different than rum, cachaça is distilled straight from fresh pressed sugarcane juice. Most importantly, it's distinctly Brazilian and the essence of Brazil's most famed cocktail: the Caipirinha. Faced with the unique challenge of marketing this amazing product in the American market, we came up with a campaign that opens a window into Brazil's premium culture. Forget cliché notions of Brazil, this is the contemporary Brazil everyone needs to discover.
We created a series of gorgeous films, website, a banner campaign, podcasts, how-to mixology videos and a nifty iPhone application.
Below are the films in higher res without English subtitles. Here is a link for the playlist with the videos in lower res but with English subtitles. Sorry : )
Role: Creative Director / Art Director / Executive Producer
Agency: Brothers By Choice
SAGATIBA - MUSIC
SAGATIBA - DESIGN
SAGATIBA - ART
SAGATIBA - FASHION
SAGATIBA - GASTRONOMY
SAGATIBA - MIXOLOGY
I traveled to the best mixologist bars around the country and filmed "How to Videos".